For companies competing in the capital markets, a strong investor relations (IR) strategy is non-negotiable. However, even the most comprehensive strategies can falter if the tactics used fail to align with broader business objectives. Bridging this gap is critical—not just to build trust with investors but also to achieve your organization's long-term goals.

When everything else feels uncertain, take control of what’s yours. Enter owned content — a goldmine for boosting investor engagement, fostering genuine connection and trust, and cementing a company’s stance in the market. Think of it as the low-hanging fruit that lets companies bypass middlemen and speak directly and powerfully to their investors.

Artificial Intelligence is on everyone’s radar these days (well before recent developments). For those of us in capital markets, its impact has been evident for a long time - whether you've realized it or not.

Last week marked the official start of mining conference season, and I'm pleased to report that I came away from it with a renewed sense of optimism for our sector.

The week showcased an interesting “tale of two sides”…

There are billions of people in the world and with the pace of communication now everyone is constantly taking in information. You have something to bring to market and you know there are investors out there in the vast sea of people that will resonate with your unique corporate story. How do you reach them?

In this article for the Canadian Investor Relations Institute (CIRI)’s IR Focus publication, we explore how end-of-year is a pivotal moment for IR leaders to assess and elevate their strategies. Learn actionable steps to take to leverage data, align with corporate priorities, and commit to the key marketing principle of testing, tracking, and evaluating results to maximize your IR strategy in 2025.

At the heart of building trust and credibility with investors is a thoughtful investor relations strategy. With markets evolving at lightning speed, it’s crucial to stay proactive and strategic in how you communicate with investors. This blog post recaps the “12 Days of Christmas - IR Edition” - detailed guidance and strategic advice for public companies looking to enhance their investor relations strategies in 2025.

Creating a well-rounded investor relations strategy is no longer optional—it's a necessity for capital markets companies looking to thrive in today's competitive environment. By focusing on clear communication, strategic engagement, and authentic storytelling, you can position your company as a leader in the market.

A key messaging platform is indispensable for any investor relations and communications strategy. It serves as the guiding light for all your communications, ensuring that your company articulates its vision and strategy with one clear, cohesive, and authoritative voice across all channels and to all stakeholders.

Incorporating a SWOT and peer analysis into your investor relations strategy not only help refine your messaging but also position your company uniquely in the capital markets, paving the way for sustained success and investor trust.

Developing your investor relations strategy without first clearly defining your objectives and key performance indicators (KPIs) is like setting sail without a defined path. To know where you’re going and what you want to achieve with your IR strategy, you need clear objectives and KPIs, which act as both navigational tools and success metrics for your company's IR efforts.