Measuring the Success of Your IR Strategy

I recently wrote this article for Canadian Investor Relations Institute (CIRI)'s IR Focus publication to explore how year-end can be a pivotal moment for IR leaders to assess and elevate their strategies. No matter what time of year it is though, there's no time like the present to ensure your tracking and review process is sound so you can start the year off on the right foot!

This is more than just reflection though - it’s about leveraging data, aligning with corporate priorities, and committing to the key marketing principle of 👏testing, tracking, and evaluating results👏.

Why is this so important?

✅ Data-driven clarity empowers better decision-making and reveals what's working — and what isn't.

✅ Alignment with corporate goals ensures your efforts actively support broader objectives.

✅ Being able to demonstrate the impact of your strategy helps you advocate for the resources your program needs.

In the article, I break down actionable tips, explore technology's role, and share some examples of how company's can put this into action.

💡 Unlock the full article here.

With the right insights, you can shift from "reactive" to "proactive" and position your IR program for greater success in the year ahead.

Here’s to making 2025 your best year in IR yet 🚀

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